KreditBee, a fintech platform, today announced the launch of its first brand campaign, “Loans Anytime, Anywhere”. The campaign aims to create brand awareness among its target consumers and highlights the ease and convenience of obtaining loans from KreditBee.
The campaign is conceptualized on an available loan up to ₹3 lakh in a simple, easy and effortless way. He points out that the entire process from loan application to disbursement is mobile-first and only takes 10 minutes to get the amount credited to consumers’ accounts. The promotional videos that are part of the campaign emphasize that life can be unpredictable and you never know when he/she might suddenly need extra funds for unexpected reasons. In such situations consumer can download KreditBee app and get instant loans 24×7.
The “Loans Anytime, Anywhere” campaign is aimed at the Indian middle class (people over 22) in India’s metros, cities and even villages, and the ad campaign leverages light humor to interact with the public. The underlying aim of the campaign is to help India’s young middle class meet their aspirations by using personal finance options, whether in the form of a loan or a line-backed card. credit, hassle-free.
As part of this campaign, KreditBee has also partnered with one of the major Indian Premier League (IPL) franchises, Royal Challengers Bangalore (RCB), as the “Official Digital Partner” for the current season. This association with RCB is KreditBee’s first partnership in the IPL. By partnering with RCB, the company plans to introduce its brand to enthusiastic fans, emphasizing its core messages of convenience, accessibility, proximity and trust.
Ishan Bose, Chief Marketing Officer at KreditBee, said, “We are thrilled to launch our first branded campaign ‘Loans Anytime, Anywhere’, which aims to educate India’s young middle class on how they can fulfill their aspirations by getting loans instantly in an easy, secure and hassle free manner. At KreditBee, we focus on understanding our consumers and their personal financial needs. This campaign gives us the opportunity to reinvigorate our audience’s engagement from a brand awareness perspective and highlight our value proposition of being “the friend indeed” in difficult times, whether whether for occasions, events or emergencies.
KreditBee currently offers several types of personal loans and a prepaid card backed by a line of credit. The company further plans to diversify its product offering by venturing into digital secured loans, home loans and lines of credit, which involves expanding its loan portfolio by introducing financial services such as insurance. , credit report, merchant side offers, among others.
The multimedia marketing campaign includes advertisements on OTT, digital and social media platforms. While digital and OTT platforms are used to reach target segments in metros and big cities, social media will help the company reach audiences in Tier 2 and Tier 3 cities. ‘to the IPL Finals on May 29, 2022. It will also be amplified through various RCB dedicated segments like RCB Bold Diaries, RCB Insider, RCB Game Day and RCB 12th Man.
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