Pune, October 27, 2021: As the holiday season is in full swing, Bajaj Finance Ltd., together with Bajaj Finserv Direct Limited, has launched their Diwali “EMI HAI NA” campaign to offer discounts and cash back on a wide range of products and brands purchased from EMI through Bajaj Finserv Direct Ltd.’s EMI Bajaj Finserv store. (www.emistore.com). Customers can enjoy discounts on a multitude of electronics, home appliances, smartphones, smart watches, furniture, fitness equipment, home decor, accessories, kitchen appliances and more with a minimal down payment. The campaign ends on November 15, 2021.
The campaign has an eye-catching jingle that responds to the common sentiments of most middle-class Indian consumers when faced with the choice of making high-value lifestyle purchases. With the ‘EMI Hai Na’ campaign, the brand enables every customer living in different cities to enjoy benefits for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India united by a mantra’- #EMIHaiNa in the context of reimbursement of purchases in monthly installments.
Ab dil khol ke shop India, kyunki #EMIHaiNa
Running LIVE on digital platforms including Bajaj Finserv’s social media channels (like Facebook, Twitter, LinkedIn, YouTube), audio streaming platforms (like Gaana, JioSaavn), radio, infotainment and entertainment other OTT channels, the brand has instilled a 360-degree strategy to make “EMI HAI NA” a synonym for the affiliates of Bajaj Finserv, Bajaj Finance Ltd., and Bajaj Finserv Direct Ltd.
To increase the momentum, the company has also created a virtual game where customers can participate in a challenge to score maximum points. Participants will receive cash back rewards. The Bajaj Finserv EMI Store also promises a seamless experience thanks to its network of reputable and trusted partners.
In addition to deals, discounts, deals, digital videos, games, dedicated webpage and collaborations with third parties, the brand also aims to leverage the network of more than 43,000 sellers across India, to reduce delivery times. with other advantages such as minimal documentation and approved pre-loans *. Customers can purchase directly from their preferred store or online using their “Bajaj Finserv EMI Network Card”.
The campaign is also featured to offer customers savings through various organized rewards and promotions.
* Funding is provided by Bajaj Finance Ltd. at its discretion and will be governed by the terms and conditions of the loan. The rewards are subject to compliance with the terms and conditions of the promotion.
About Bajaj Finance Limited:
Bajaj Finance Limited, the lending arm of Bajaj Finserv Group, is one of the most diverse NBFCs in the Indian market, serving over 50 million customers across the country. Based in Pune, the company’s product offering includes sustainable consumer loans, lifestyle finance, digital product finance, personal loans, loans against property, small business loans, a portfolio, co-branded credit cards, two and three wheel loans, commercial / SME loans, securities lending and rural finance which includes gold loans and vehicle refinancing loans as well as fixed deposits. Bajaj Finance Limited is proud to hold the highest credit rating of AAA / Stable for long term borrowing, A1 + for short term borrowing and FAAA / Stable for the FD program. It has also been credited with a long-term issuer rating of BB + / Stable and a short-term rating of B by the S&P Global ratings for the ECB.
To learn more, please visit https://www.bajajfinserv.in
Disclaimer: This content is distributed by Bajaj Finserv. No HT journalist is involved in the creation of this content.
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