Panera bread wants a share of the pizza delivery market.
the sandwich and the salad chain announced on Wednesday that it is now selling flatbread pizzas in an effort to meet continued consumer demand for quick-service takeout during the coronavirus pandemic.
Panera’s new chipotle chicken bacon flatbread. (Panera)
The St. Louis-based restaurant chain has added a new flatbread menu category, with varieties including cheese, margherita, and chipotle chicken and bacon, each priced at $ 7.99.
Panera said it has doubled its delivery business this year, with more than half of its sales made outside of restaurants through third-party services.
“Our customers have been asking for this for years. We believe that Panera’s bread heritage and exceptional ingredients meet both the desire for high-quality, artisanal pizza as well as an increasingly important behavior of off-premises patrons. “, Eduardo Luz, brand and concept manager for Panera Bread. said in a statement.
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The restaurant started investing in the dining category before the pandemic, and pizza could be a way to carve out more of the business. The number of people who have ordered pizza in the past few months has skyrocketed, with Yum! Pizza Hut, owned by the brand, posted its best week of takeaway pizza sales in eight years in May, Fortune paid off.
And Domino’s Pizza profits jumped 29% in the three months to June, more and more consumers ordering food from home.
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Papa John’s, meanwhile, has enjoyed three straight months of double-digit sales growth, the company said in June, with sales rising. 24% that month.
